Measuring the mystery

ResponseTrack is the new marketing support service from Experian® that enables you to measure and improve your marketing ‘return on investment’ (ROI) using intelligent telephony.

Designed for the automotive industry, ResponseTrack provides dedicated local numbers to track individual marketing campaigns. It captures every call generated as a direct result of a campaign, sends an email alert the minute a call is missed and enables detailed campaign analysis.

Benefits

• Improve customer service and responsiveness by capturing and evaluating every call into the business.
• Maximise every sales opportunity by alerting to all missed calls.
• Understand campaign effectiveness to maximise marketing ROI.

Get in touch today

• Ask us for more information.
• Book a product demonstration.
• Ask our sales team to contact you.

Call: 0845 0180501
Email: responsetrack@uk.experian.com

Auto Express polled 30,000 drivers for its article: Drive Power 2007 - Britain’s Best and Worst Dealers. In the survey, unanswered phone calls are frequently sited as the biggest customer complaint.
Source: Auto Express, 25th April 2007.